Digital Branding Consultation

The Digital Branding Journey

1. Initial Assessment:

  • We have a quick chat and determine exactly what it is you need. 

  • We gather all relevant information about your business, its products/services, target audience, competitors, and any current marketing strategies.

  • We determine your business goals and objectives, so that we can focus this consultation to align with the desired outcomes.

 

2. Website Deep Dive:

  • Conduct a comprehensive review of your website's design, layout, content, and functionality.

  • Evaluate user experience (UX) and user interface (UI) to identify areas for improvement.

  • Analyse website traffic data using tools like Google Analytics to understand visitor behaviour, popular pages, bounce rates, etc.

  • Check for SEO (Search Engine Optimisation) effectiveness, including keyword usage, meta tags, and site structure.

  • Assess your website's mobile responsiveness and loading speed for optimal performance.

 

3. Social Media Audit:

  • Review all active social media profiles associated with the business (e.g., Facebook, Instagram, LinkedIn, etc.).

  • Analyse the consistency of branding across platforms and ensure alignment with your business's identity.

  • Evaluate the quality and engagement levels of content posted on each platform.

  • Assess audience demographics, growth trends, and engagement metrics to understand the current reach and impact.

  • Identify successful content types, posting times, and frequency to optimise future social media strategies.

 

4. Competitive Analysis:

  • Research competitors' websites and social media profiles to benchmark against industry standards.

  • Identify areas where competitors excel and opportunities for differentiation.

  • Analyse competitor's audience engagement strategies and content tactics to gain insights for improvement.

 

5. Opportunity Identification:

  • Synthesize findings from the website and social media analysis to pinpoint strengths, weaknesses, opportunities, and threats (SWOT analysis).

  • Identify specific areas for improvement and prioritise them based on impact and feasibility.

  • Brainstorm innovative ideas and strategies to enhance brand awareness, improve engagement, and expand the audience reach.

 

6. Recommendations and Action Plan:

  • Develop a tailored action plan outlining specific recommendations for website improvements, content enhancements, social media strategies, and audience expansion tactics.

  • Provide actionable steps, timelines, and resource requirements for each recommendation.

  • Offer guidance on how to overcome obstacles and address any challenges identified during the analysis.

  • Present the consultation findings and action plan to the business stakeholders, ensuring clarity and alignment with their objectives.

 

From there it is up to you. You now have the tools and the strategy to move ahead, however if you decide you would like to keep working together, we will proceed to step 7.

 

7. Follow-up and Monitoring:

  • We will arrange an on-going service.

  • Schedule follow-up meetings to track progress, evaluate the effectiveness of implemented strategies, and make necessary adjustments.

  • Continuously monitor website analytics and social media metrics to measure performance and identify further optimisation opportunities.

  • Stay updated on industry trends and best practices to ensure the business remains competitive and adaptable to evolving market dynamics.